Friday, July 21, 2006

2006 World Series of Poker Top Moments from Bluff Poker

2006 World Series of Poker Top Moments from Bluff Poker Radio: Inaugural $50,000 H.O.R.S.E. Event an Instant Radio Classic

ATLANTA, July 19 /PRNewswire/ -- With just over half of the WSOP events completed, BLUFF MEDIA, publisher of Bluff Magazine and producer of Bluff Poker Radio, announced today its top broadcast moments thus far from the WSOP.
At the top of the list was the star-studded final table of the $50,000 H.O.R.S.E. event. New to the WSOP this year, the event attracted 143 of poker's best players to compete for the unofficial title of "world's best all-around poker player". Poker legend Chip Reese won the title along with the $1.7 million top prize after besting the likes of Doyle Brunson, Phil Ivy, TJ Cloutier, and runner-up Andy Bloch.

"The first half of the WSOP has been pretty amazing," said Howard David, Play by Play commentator for the "live" WSOP broadcast. "The pinnacle had to be the $50,000 H.O.R.S.E. final table. With a standing room only crowd, 9 of the greatest poker players in the world sat down at what may well be the greatest final table in WSOP history. The atmosphere was electrifying."
Other top moments include: Phil Hellmuth playing heads-up for his record- tying tenth WSOP bracelet in the $5,000 NL Hold'em event, William Chen winning his second bracelet of the series in the second $2,500 NL Hold'em Short-Handed event, reigning main event champion Joe Hachem playing heads-up versus eventual winner Dutch Boyd in first $2,500 NL Hold'em Short-Handed event, and Max "The Italian Pirate" Pescatori winning his first bracelet ever on the same day his native Italy won the World Cup.
Bluff Poker Radio is providing 12 hours of live broadcast coverage each day from the WSOP straight from the floor of the Rio All-Suite Hotel & Casino in Las Vegas. Tournament updates, player interviews and live play-by-play action from the final tables are just part of the broadcast that can be heard on Sirius Satellite Channel 125.

"You might not think it possible, but Bluff is covering poker on the radio with the same excitement, color and intensity common to basketball, football and hockey coverage," said Jeffrey Pollack, commissioner of the World Series of Poker. "We are thrilled to have Bluff on-site. Whether you are a casual or big-time poker fan, the top-notch radio coverage Bluff provides is second to none."

To hear the latest audio highlight clips from Bluff Poker Radio's "Live" coverage of the 37th Annual World Series of Poker, visit .

About Bluff Media ( )

Bluff Media is the owner of Bluff Magazine, America's #1 Poker Magazine with 250,000 copies printed and distributed nationwide, and Bluff Poker Radio, the nation's only syndicated weekly poker radio show. Bluff Media provides eager poker enthusiasts quality content which keeps them up with the fast- paced modern poker lifestyle. Regular contributors include: Jennifer Tilly, Josh Arieh, Antonio Esfandiari, Phil Laak, Mike Caro, Kenna James, Annie Duke, and Clonie Gowen.

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Thursday, July 20, 2006


Experienced poker players will tell you that they encounter bad beats regularly and they definitely are no reason to celebrate! However, for a 3 Piggs Poker seasoned player, who goes by the alias James, a Bad Beat meant a stroke of luck and a large amount of money.

The jackpot amount of R90,748.39 was shared amongst eight players who were delighted with their luck. James walked away with the lion’s share of the Jackpot of R45,374.21. Hotspur18 won R22,687.10 and the remaining six players at the table each received R3,781.18, just for being in the hand!

The Bad Beat Jackpot immediately re-started and is currently sitting at just under R30,000 - so watch this space for the next Bad Beat! Even if you lose, you still win with 3 Piggs Poker’s Bad Beat Jackpot!

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Monday, July 17, 2006

Piggs Peak Casino renews their dedicated advertiser location

Piggs Peak Casino, sponsor of the All Africa Poker Tournament, has renewed their Dedicated Advertiser Location (DAL) campaign on DSTV, following phenomenal response to their first campaign, which featured the May 2006 event. The renewal is for another two weeks and will run with newly-released episode footage of the tournament.

Piggs Peak Group Marketing Manager, Wendy Graaf, says, “We are excited to be able to provide subscribers with high quality poker content, featuring local talent. It is apparent that there is a large following of live poker, as more than 186,000 unique viewers interacted with our DAL during a two week period in April.”

“The ability to measure viewership through interaction with the content on the DAL has been an invaluable tool, and played a large part in our decision to commit to another campaign.”

The 5th in this series of tournaments will be broadcast on DStv’s Channel 121 from 17th to 31st July 2006.

Since the launch of DALs on DStv in 2004, Oracle Airtime Sales and Multichoice Africa have run over 30 successful interactive advertising campaigns for a variety of clients and brands. These campaigns have ranged from simple non-video brand and awareness campaigns to three-tier video channels launching new products/brands.
With DAL viewer-ship ranging from 9 – 23% of all DStv adults and average time spent in channel ranging from one minute – nine minutes, DALs are very quickly becoming sought-after properties. By adding this new dynamic to the existing marketing mix, viewers are able interact with a campaign out of choice and at their own leisure. As DALs provide a richer, deeper brand experience, the viewer is afforded a more detailed insight into the brands or product being promoted.

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